Hugh Hefner

Hugh Hefner(L), founder of Playboy magazine, accepts Alpha Male Award from actor Jeremy Piven(R) during Spike TV Guys Choice Awards in Culver City in California on Friday, May 30, 2008. (AP Photo/Chris Pizzello)

Hugh's magazine's newly named 'Playmate of the Year', Kara Monaco(R) poses with him at a reception in her honor at Playboy Mansion in Los Angeles on May 4, 2006.The former, Walt Disney World dancer, used to dress up as Cinderella and Snow White. (Reuters/Chris Pizzello)

Hefner (C) and guests get settled in their box seats at 2005 Playboy Jazz Festival at Hollywood Bowl in Hollywood on June 11, 2005.Hefner has sponsored Jazz festival for 27 years. (Reuters/Fred Prouser)

Hefner arrives as the Boston Celtics play Los Angeles Lakers in the first half of Game 3 of the NBA basketball finals on Tuesday, June 10, 2008 in Los Angeles. (AP Photo/Kevork Djansezian)

Hugh attends a Playboy Jazz Festival news conference at the Playboy Mansion in Los Angeles on February 22, 2006. Hefner celebrated his 80th birthday on April 9, 2008. (Reuters/Fred Prouser)

Hefner pose with 2005 Playmate of the Year Tiffany Fallon during 2005 Playmate of the Year video centrefold party at Viceroy Hotel in Santa Monica located in California on May 5, 2005. (Reuters/Gene Blevins)

From (L-R) Playmates Holly Madison (L), Hugh Hefner , Bridget Marquardt and Kendra Wilkinson pose at the taping of the 'American Film Institute's Life Achievement Award' gala honoring Al Pacino in Hollywood located in California on June 7, 2007. (Reuters/Fred Prouser)

Hefner and girlfriend Holly Madison arrive at 'American Cinematheque annual benefit' gala in Beverly Hills, California on October 13, 2006.Actor George Clooney received '21st American Cinematheque Award' at the gala. (Reuters/Fred Prouser)

Hugh arrives at the taping of the American Film Institute's Life Achievement Award gala honoring Al Pacino in Hollywood in California on June 7, 2007. (Reuters/Fred Prouser)

From (L-R) Bridget Marquardt, Hugh Hefner, Holly Madison, and Kendra Wilkinson arrives at 'American Film Institute Life Achievement Award' dinner party honoring Warren Beatty in Los Angeles on Thursday, June 12, 2008. (AP Photo/Matt Sayles)