Most scandalous ads

It's not only music videos or movies that are getting sexier these days. Just switch on your TV sets and you will be bombarded with saucy ads. Let's take a look at some of the sexiest and scandalous ads.... Eva Mendes in Calvin Klein: The beautiful actress appeared in Calvin Klein's lingerie campaign. This was one of the raunchiest ads on TV that featured Eva at her best. (Pic: Calvin Klein)

David & Victoria Beckham in Armani: As if Victoria and David Beckham's individual campaigns for Emporio Armani underwear weren't scorching enough, the couple came together to pose for the newest round of ads for the fashion house's Fall 2009 campaign. (Pic: Agency)

Kangana Ranaut in Levis: Kangana Ranaut looks her sultry best in an enticing Levis ad. The actress is the brand ambassador of the brand and says that she has no qualms in exposing for the brand.

Padma Lakshmi in Hardee's Burger: Who would have thought one could perform foreplay on fast food? That's what Padma Lakshmi does in a burger ad. The ex-Mrs Salman Rushdie raised eyebrows for using her sex appeal to sell junk food.

Lakshmi Menon in Swatch Bijoux: The high cheekbones, a sultry smile and honey skin, dusky beauty Lakshmi Menon shows what it takes to model for an international brand.

Deepti Bhatnagar in a condom ad: Best known for her titillating roles in B-grade horror flicks and revenge dramas, this former beauty queen tried to raise the temperature with a steamy condom ad. Wonder if there were there any takers...

Akshay Kumar in Levis ad: Action hero Akshay was seen in a series of ad campaigns for the denim brand. This ad was a treat for his fans as it complimented his rippling muscles and the killer looks with a pair of unbuttoned jeans.

Bipasha Basu and Dino Morea in Calida: The chemistry in this ad is palpable. It helped that Bipasha and Dino were also dating when they did this saucy number for a Switzerland-based innerwear company.

Pooja Bedi in Kamasutra condom ad: Pooja Bedi shocked the nation as a seducing nymphet under the shower for this ad. It's been more than a decade since she did the ad, but Pooja's been called the Kamasutra girl ever since.

Milind Soman and Madhu Sapre in Tuff Shoes ad: Way back in 1995, a steamy print ad for Tuff Shoes landed both the models, Madhu and Milind, who were dating each other at that time, in a sticky situation. The lovebirds had a lot of explanation to do for the ad which featured both in the buff except for a pair of shoes each and a python!